PURPOSE
Give the hotels operating outside Yerevan a dedicated sales manager, who will handle all the sales activities in Yerevan, as well as provide the hotels with other professional S&M services that will give them a competitive edge in their market.
TARGET HOTELS
All the hotels operating in the regions of Armenia and Karabakh, also in Georgia and other areas that have interest in the Yerevan market.
BENEFITS FOR HOTELS
- A well-trained sales manager in Yerevan
- Office space for the meetings and work
- A contact person in Yerevan that will handle sales and other business needs of the hotel
- Acquisition of new business partners, corporate accounts and travel agencies, guests
- Customer relationship management in the Yerevan market
- Proactive approach to the market events that will increase the chances to grab a profitable business
- Consulting to hotels on better sales organization and other service improvements
SERVICE PACKAGES
- STANDARD
The most essential services that will enable a hotel to widen the customer base through aggressive sales
- PREMIUM (Recommended)
An advanced option that means a wider scope of presentation of for hotels, trainings, consulting
- DELUXE
The full option that encompasses all the modern S&M services for hotels
STANDARD
- Make a list of target corporate accounts and travel agencies in Yerevan
- Prepare a quality multilingual presentation of the hotel
- Visit the accounts and offer the hotel’s facilities and services in accordance with the selling strategy of the hotel, solicit room and function business from them
- Meet travel agencies and present them the hotel and the rates, solicit business from them
- Sign contracts of cooperation with the target accounts
- Become a contact person for the hotel in Yerevan, arrange communication, document exchange and other work upon request
- Receive enquiries from the business partners, make a deal and pass the business to the hotel
- Consistently communicate with the business partners, meet the guests in Yerevan, implement CRM
- Talk to advertising channels and negotiate lower cluster prices for slots (if negotiated for multiple hotels, bigger discounts will be granted)
- Make the office of Noor Hospitality the Yerevan office for the hotels, where the sales manager can meet with business partners and guests
- Report on daily, weekly and monthly basis that will be sent to the top management and the owners of the hotel
- Promote the hotel’s restaurants and business facilities to the potential clients
- Arrange printing and distributing the advertising materials and other collateral in Yerevan
- Acquisition of profitable business for the hotel by maximizing the output of the sales channel
PREMIUM (Recommended)
STANDARD + all the services of the PREMIUM package below
- Present the hotel in the trade shows both in Yerevan and abroad that have potential for the hotel
- Analyze the competition set of the hotel, compare the prices, refine the sell strategy of the hotel by giving pricing recommendations to the partner hotels
- Train the partner hotel’s local sales staff once a month (Monthly training plan will be composed based on the hotel’s needs)
- Analyze the sales channels of the hotel and make performance optimization, activate hotel in all the strong OTA's
- Analyze the website of the hotel and make content and appearance revisions as per need
- Suggest promotion ideas that will attract more guests for the hotels and stay competitive
- Work is done by a Profi level sales manager
DELUXE
PREMIUM + all the extra services below
- Make monthly, 3-month and yearly forecast of the revenues
- Make a business plan for the year
- Make a marketing plan for the hotel for the upcoming 12 months
- Coordinate the presence of the hotel in the social media, engage professionals to consistently promote the hotel
- Implement comprehensive revenue management for the hotel
- Revenue management meetings with the hotel's top management once a month
- Work is done by a Guru level sales manager
